You don’t really have a big nose. And you don’t really have to read this (although I would like it if you did). But it got your attention, didn’t it? Or was it the boobs picture?
It would be nice to think that I didn’t have to shout at you, insult you, use exclamation marks, or pictures of boobs, to get you to click on the link to open this post. But in today’s world, it seems like it might be the only way to cut through more than 5000 media messages that you are exposed to each day, and to convince you that what I have to tell you is way more important that what you’re busy doing right now.
Not only that, once I have your attention, I have to struggle to keep it for longer than the 8 second average attention span that today’s reader has when skimming articles online. So just a catchy headline isn’t enough. The content must also be engaging.
Sounds like a lot of hard work, doesn’t it? Well, it is… and for what gain? Well, that’s something a writer must be very clear about when they start typing, or it can become VERY frustrating. Believe me, I know. There’s nothing worse than tumbleweed…
Or is there?
Eleanor Mulder 